Ten years of making things by hand, and room for what's next.
It still feels a little unreal to write this. Ten years ago I started sewing bags at our kitchen table, with my son Finn on my arm. The kitchen table became a small studio, and a few bags became Ella & Finn Boutique. Today he's ten and cuts the fabric for me after school; his name has belonged on every piece since the very first bag, just as much as mine.
All these years we've made everything the slow way: one at a time, with the wave quilting you recognize right away and designs that make people smile. First our bags, and then the laundry baskets you kept asking for: the same designs, thickly quilted, standing up on their own even when empty. Now it's time for what we do before every new collection: clearing the shelves, so this year's designs find a home before the next ones arrive.
“Every design we make deserves a home before the next one arrives.”
So right now you get up to 70% off every piece from this year's collection, and up to 25% extra when you combine several. No code, applied automatically at checkout. While stock lasts.
Of most designs only a few pieces are left. Once a design is gone, we don't make it again.
